RC: How is the Blanchard Institute different from other addiction treatment and family services programs?
WB: The nature of outpatient and structured aftercare, because there aren’t many barriers to entry, is it lacks quality. A lot of outpatient centers are in strip malls and rundown houses. Detoxes are at hospitals. It’s very clinical, very cold. We went the opposite direction. We have 7,000 square feet of stand-alone facility. I hired an interior designer to make it cozy and homelike. Every detail is made for comfort and warmth, even the art on the walls.
While I was getting treatment for my autoimmune illness, I spent some time in the hospital at Cedars-Sinai. They are famous for their art collection. Art is healing. If you’re a patient and you get out and walk the halls, it feels less like a hospital.
It allows you to detach in a healthy way. As a result, I brought in an art curator from Los Angeles to use the wall space at The Blanchard Institute for art as healing. I’m not going to put a Picasso on the wall, but it’s intentional space to use every detail and every approach we can to speak to that client who hadn’t been spoken to before. People are going to find it valuable.
Additionally, all our clinicians are fully licensed, comprehensive clinicians. That’s another thing
you don’t always see. Treatment centers often employ clinicians fresh out of school. Although those people mean well and have authentic passion, they lack experience. All our clinical staff are fully licensed, dual diagnosis clinicians. And that costs me more. But it’s more about the mission of helping people and providing quality treatment than maximizing the bottom line.
We’re using every detail — from design to art to biofeedback techniques to acupuncture to comprehensive, experienced clinical staff — to offer high-quality, easily accessible mental health, addiction treatment and family services. That’s not available in the southeast region. We’re excited to provide that.